Conceptualization and art direction for the Masters Golf Series

Client
UBS & Turkish Airlines

Year
August, 2020

Annually organized European Masters Golf Series brought shot-makers together under the wings of UBS and THY that took place at the National Golf Club in Antalya, Belek in 2020.

The special edition moon dust sprinkled golf ball and box designed for collectors, produced in line with the prestige of the tournament, were sent to select participants along with their invitations.

Concept and language were tailored to the participants' expertise and experience, portraying it as something that might appear out of reach, but can actually be accomplished with determination and hard work.

In addition to the promotional activities and on-site activations, there were also mini workshops organized by Planetarium to teach space and astronomical sciences to the children of the participants.

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